When software tools automate certain aspects of the sales process, it's known as sales force automation, or SFA. Automation typically concentrates on administrative and repetitive duties that, although necessary, might take a lot of time for sales teams to do. According to reports, non-revenue producing chores account for two thirds of a sales representative's time on average. Sales representatives can focus on more productive aspects of their work, like selling, by delegating these chores…
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