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Uber 2018 Brand Case Study - Awwwards SOTD. We worked with Uber on the design and development of a case study page that reveals their new branding. We're thrilled to share that since our partnership, Uber's brand went up 51% in value. In May 2019, it went public to be valued at more than $82 billion. Uber launched new brand guidelines in late 2018 and asked HAUS to create a responsive site that would present their unique identity to the world, Uber introduced new brand guidelines at the end of 2018 and asked HAUS to create an interactive website that showcases their new identity to the world,Uber Design guidelines ; Language : English ; Publication date : 2018 ; Country : USA. Work with us: designcareers@uber.com. Multiple Owners. 4.3k 53.8k. Uber Rebrand: Visual Identity Framework 14k 167.9k. Uber Brand Guidelines.