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Types of branding pdf

 

 

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Have you ever thought about to prepare a brand strategy? Are you ready to invest in yourself and your business? Do you know what kind of marketing steps youBranding definition · Brand definition: purpose, values, promise · Brand positioning statement · Brand identity: name, tone of voice, visual identity design (which Branding is referred to as a process of creating a unique name and image for a product in the minds of the consumers through advertisements and other product Branding is a powerful instrument of promotion which performs the following functions: (i) Distinctiveness: A brand name creates a distinctive impression among Personal branding; Product branding; Service branding; Retail branding; Cultural and geographic branding; Corporate branding; Online branding; Offline branding.

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