The first sans serif font appeared in 1816 in a type sample book by William Caslon (see Fig. 7). This new typeface caught on quickly and began to appear all over Europe and the U.S. under the names "Grotesque" and "Sans Serif". Soon, bold and slender weights of this type could be found everywhere in newspaper headlines, on posters and brochures. e exact origin of the slab-serif letterforms is unknown, but it is likely that they came from signwriting.⁴ According to James Mosley however, no reliably dated examples of a 'true slab-serif letter' exist before the début of the first egyptian printing type by Figgins.⁵ e first slab-serif typeface called 'antique' appeared in a Source Serif is a serif typeface created by Frank Grießhammer for Adobe Systems.It is the third open-source font family from Adobe, distributed under the SIL Open Font License.. The typeface is inspired by the forms of Pierre Simon Fournier and is a complementary design to the Source Sans family. It is available in six weights in upright styles and italics, and five optical sizes. The other major classification for popular Chinese fonts is the heiti, which could loosely be translated as "sans-serif". Heiti fonts are a relatively modern invention. The exact history of heiti is heavily disputed by scholars, but we see it emerge in the commercial press around the early 1900s. Blocky structure, no flourishes Web Standards Stick with Serif. Serif remains a strong contender throughout the modern waves of design trends. This makes them a real heavyweight (no pun intended) of the typeface world. Like all typefaces, Serif fonts are crucial to brand identity design and help to shape our perceptions of brands. They add a sense of trust, grandeur and authority. BaskerVille History of Baskerville Baskerville is a serif typeface designed in the 1750s by John Baskerville Compared to earlier designs popular in Britain, Baskerville increased the contrast between thick and thin strokes, making the serifs sharper and more tapered, and shifted the axis of rounded letters to a more vertical position. The curved strokes are more circular in shape, and the Buy The Origin of the Serif: Brush Writing and Roman Letters 2nd Edition by Catich, Edward M. (ISBN: 9780962974014) from Amazon's Book Store. Everyday low prices and free delivery on eligible orders. The Origin of the Serif: Brush Writing and Roman Letters: Amazon.co.uk: Catich, Edward M.: 9780962974014: Books GMD120 - History of Graphic Design CH. 16 BAUHAUS & NEW TYPOGRAPHY Chapter 16 THE BAUHAUS & THE NEW TYPOGRAPHY Approx 1919-1933 "While William Morris was repulsed by the products of the machine age and advocated a return to medieval craftsmanship in romantic protest against the Industrial Revolution, theWerkbund recognized the value of machines and advocated design as a way to give form and Generally speaking, serif fonts are more traditional while sans serif fonts have a more modern feel. But there are exceptions to every rule. "Although the rule of thumb is that sans-serif equals modern and serif equals traditional, they can also be explored to break design stereotypes," says Downey. So, depending on how you use your fonts Serif withdrew from sale the then discounted Legacy (Plus) range 2½ years ago. and during that time Serif continued to maintain a support forum called CommunityPlus editing posts to reflect any changes to services, like Serif Web Resources and Serif Hosting closing down. That Legacy Su