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Strategic marketing emerged in the 1970s/80s as a distinct field of study, further building on strategic management. Marketing strategy highlights the role Rating 4.7 (60) $83.32 In stock Amazon.com: Strategic Market Management (Strategic Market Managment): 9781119392200: Aaker, David A., Moorman, Christine: Books. filexlib. Rating 4.7 (60) $85.95 In stock Strategic Market Management, helps managers identify, implement, prioritize, and adapt market-driven business strategies in dynamic markets. [Textbook] David Aaker, Damien McLoughlin - Strategic Market Management, Global edition - scan - View presentation slides online.
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Strategic Market Management David A. Aaker 2017-11-30 Strategic Market Management helps managers identify, implement,.
$85.95 The 11th Edition provides students in strategic marketing, policy, planning, and entrepreneurship courses with the critical knowledge and skills for successful
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Strategic Market Management David A. Aaker 2010 Suitable for all business students studying strategy and marketing courses in the UK and in Europe,
Management Accounting in Support of Strategy Graham S. Pitcher 2018-05-16 Strategic Market Management David A. Aaker 2010 Suitable for all business

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