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2018. Abstract. This study aims to prove that consumer behaviour now it's an With the rise of social media, brands started to market themselves throughISSUE (5), Feb (2018). ISSN : 2616-9185 mecsj.com. 172. The Impact of Social Media Marketing Strategies. On Consumer Purchase Intention. Khumar Sharma. M. “Social Media. Marketing: Advantages and Disadvantages.” Shanlax International. Journal of Management, vol. 6, no. S1, 2018, pp. 152–158. Social Media Marketing is the process of reaching prospects and customers, and acquiring traffic and visibility through social media sites such as Facebook,