3 Concepts and Models for Mass Communication 4 Theory of Media and Society 5 Mass Communication and Culture 6 New Media - New Theory? 7 Normative Theory of Media and Society PART 3 STRUCTURES 8 Media Structure and Performance: Principles and Accountability 9 Media Economics and Governance 10 Global Mass Communication PART 4 ORGANIZATIONS 11 In short, Page 5 of 25Principles of Interpersonal Communication 3/27/2019 instrumental talk helps us "get things done" in relationships. Our instrumental goals can be long-term or day-to-day. The following are examples of communicating for instrumental goals: • You ask a friend to help you move this weekend (gaining/resisting compliance). MASS MEDIA & COMMUNICATION (90) CLASS X . There will be one written paper of two hours duration carrying 100 marks and Internal Assessment of 100 marks. The paper will consist of two Sections, A and B. Section A (Compulsory) will consist of compulsory short answer questions covering the entire syllabus. Deregulation refers to the overturning or revising of policies that were in place to ensure that media outlets serve the interests of the public and include diverse viewpoints, programs, and ownership. Deregulation occurred as a result of the rapid technological changes in the 1980s and 1990s, including the growth of cable and satellite outlets Educational Broadcasting: Principles, Practice, Strategies is a book designed to help students, teachers, practitioners and others in Mass Communication, education and society understand the CHAPTER 1 Theory and Principles of Public Communication Campaigns 7 to be more effective than campaign messages directly targeted to the focal segment (Rogers, use of mass media in combination with community organizing to advance healthy pub-lic policies" (Dorfman & Wallack, Chapter 23). It explicitly attempts to associate social Mass Communication: Principles And Concepts (Paperback) by Seema Hasan . Category: Department of Mass Communication and Journalism . TK. 1,035. This book presents an overview of the social and communication roles of various channels of mass media covering various operational areas and is designed to serve as a textbook for all students of mass communication journalism advertising public relations. More book description. 1765 pages, Kindle Edition. Book details & editions. Mass communication is characterized by the. transmission of complex messages to large and. diverse audiences, using sophisticated technology of. communication. Mass media refers to the institutions that provide. such messages: newspapers, magazines, television, radio, film and multimedia Web sites. The term also is. In interpersonal communication, the message is the element that is transmitted from one person to another. Messages can be thoughts, ideas, emotions, information, or other factors and can be transmitted both verbally(by talking) and nonverbally(by using facial expressions, hand gestures, and so on). Mass Communication: Principles And Concepts, 2nd Edition - Kindle edition by Hasan, Seema. Download it once and read it on your Kindle device, PC, phones or tablets. Use features like bookmarks, note taking and highlighting while reading Mass Communication: Principles And Concepts, 2nd Edition. Mass Communication: Principles And Concepts, 2nd Edition - Kindle edition by Hasan, Seema. Download it once and read it on your Kindle device, PC, phones or tablets. Use features li