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Abstract The mere repeated exposure paradigm involves repeated exposures of a particular stimulus object and observes the emerging preference for that object. It is claimed here that the resulting Mere Exposure: A Gateway to the Subliminal. R.B. Zajonc. Published December 01, 2001. You do not have access to this article. Please ask your librarian or administrator to contact chinajournals@sagepub.co.uk for subscriptions or further information. Mere Exposure: A Gateway to the Subliminal R.B. Zajonc1 Department of Psychology, Stanford University, Stanford, California Abstract In the mere-repeated-exposure paradigm, an individual is repeatedly exposed to a particular stimulus object, and the researcher records the individual's emerging preference for that object. Zajonc - Mere Exposure.pdf - 224 VOLUME 10, NUMBER 6, DECEMBER 2001 Mere Exposure: A Gateway to the Subliminal R.B. Zajonc1 Department of Psychology, Zajonc - Mere Exposure.pdf - 224 VOLUME 10, NUMBER 6, School North Carolina State University Course Title SCIBLS 101 Uploaded By paiko3 Pages 5 This preview shows page 1 - 2 out of 5 pages. Abstract. The subliminal mere exposure effect (SMEE) is the phenomenon wherein people tend to prefer patterns they have repeatedly observed without consciously identifying them. One popular explanation for the SMEE is that perceptual fluency within exposed patterns is misattributed to a feeling of preference for those patterns. CiteSeerX - Scientific documents that cite the following paper: Mere exposure: A gateway to the subliminal. Documents; Authors; Tables; Log in; Sign up; MetaCart; DMCA; Donate; Documents: Advanced Search Include Citations Authors: Advanced Search Include Citations Tables: Mere exposure: A gateway to the subliminal. (2001) by R B Zajonc Venue: Current Directions in Psychological Science, Add To Mere exposure: A gatew × Publication title EndNote; APA; Chicago; DIN 1505; Harvard; MSOffice XML; Mere exposure: A gateway to the subliminal. R. Zajonc. Current Directions in Psychological Science 10 (6): 224--228 (2001) Description. Dec. Links and resources URL:://000172394200009 BibTeX key: zajonc_mere_2001 search on: Google Scholar Microsoft Bing WorldCat BASE. Comments and Reviews Mere exposure: A gateway to the subliminal. R. Zajonc. Current Directions in Psychological Science 10 (6): 224--228 (2001) Beschreibung. Dec. Links und Ressourcen URL:://000172394200009 BibTeX-Schlüssel: zajonc_mere_2001 Suchen auf: Google Scholar Microsoft Bing WorldCat BASE. Kommentare und Rezensionen (0) Es gibt bisher keine Rezension oder Kommentar. Sie können eine schreiben! Tags Since Zajonc (1968), many empirical studies have noted the "mere exposure effect," or the phenomenon that exposure to an object enhances its positive evaluation (see Bornstein, 1989, for review). Furthermore, it has been demonstrated that the "mere exposure effect" occurs even when people do not recognize that they have been exposed to a stimulus. For example, in the study of Abstract The sub