The Facebook wizard will guide you through the process quite easily when you are creating your page. If you have decided that your page is a Local Business or Place, you can add There is a lot of flexibility when it comes to choosing the types of ads you want to produce for your Facebook page. This will depend on what you are offering for "Ad scheduling" is what Facebook calls "day parting". Also, there's no "best" times because it depends on the product and the country. Maybe putting ads in the afternoon in Spain is horrible because they're all taking siestas. This will put your ads in front of the right people at the right time, driving down your ad costs. Make sure you've added the Facebook pixel with a Standard Event code on the thank you page for that opt-in 4. Set up a custom retargeting audience for people coming to your article 5. Set up a Facebook ads campaign that drives people to that article, while excluding your email list. 6. Before committing to a contest or giveaway strategy, review Facebook's policies to ensure you aren't violating any of their rules. 3. Use Lead Ads to Build Up your Marketing List A large Facebook following is great, however, Facebook "owns" your contacts. If they decide to change their algorithm or shut down, you will lose access to those people. Facebook Ads Guide Creating high-converting Facebook Ads isn't actually as difficult as it sounds. Because many brands and small businesses prefer Facebook's Ads Manager to the more intricate Power Editor, we're going to use the Ads Manager's Create an Ad process for this Facebook Ads guide. 1. Develop Your Strategy First Finally, you can target people who already like your Facebook page or have recently visited your website and choose to advertise to them using the "people liking your page" or "website visitors" options. Next, choose where you want your ads to appear. Step 3. Choose your Facebook ad placements. Step 2. Name your campaign. Name your Facebook ad campaign and declare whether your ad fits into any special categories like credit or politics. If you want to set up an A/B split test, click Get Started in the A/B Test section to set this ad as your control. John Schnell Read chapter 1 Download PDF. 6 Chapters. 1. Facebook Ads Strategy: A Simple Guide. Facebook ads are an excellent way to drive leads and sales to your business. The best part is that you can set up an ad today and have money in the bank tomorrow - unlike other tactics, Facebook ads have the potential to create immediate business growth. How to set up a Facebook ad campaign To create a campaign, click the green +Createbutton in the Campaigns tab of your Ads Manager. Source Step 1: Select your campaign objective On Facebook, you can choose from a handful of campaign objectives that match your advertising goals. Facebook Ads manager has a bunch of in-built features that enhance your online advertising. Now we will go through a step-by-step guide to create an Ad on Facebook Step 1: Create a Facebook Ads Campaign As soon as you land on Ads Manager page, click on campaigns tab on the top and then hit "create" (Green button) The formal sizes and specifications for Facebook Marketplace image ads are: Minimum image size: 600 x 600. Recommended image size: 1200 x 628. Image ratio: 9:16 to 16:9 (no link involved), 1.91:1 (if there is a link) Images no more than 20% text. Image file types: .jpg or .png. The formal sizes and specifications for Facebook Marketplace image ads are: Minimum