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Director, International Council of Management Consulting Institutes). "…a great starting-point to understanding the state of the industry and how it's evolving." (Wayne Cooper, Publisher, Management Consulting International and Consultants News). 120 Swiss francs MANAGEMENT CONSULTING A GUIDE TO THE PROFESSION Fourth edition 9789221 095194 ISBN 92-2-109519-3 Edited by MILAN KUBR Worldwide University The Introduction to Business: 11th Edition pdf is a comprehensive book on the basics of management and it can be termed as a textbook for the beginners. Its simple language not only helps in learning the basic concepts but also provide step by step information to carry out an efficient business operation. The introduction to management books Entrepreneur; n. A person who organi zes, operates, and assumes the risk for a business venture. A risk-taker who has the skills and initiative to establish a business. [French, from Old French, from entreprendre, to undertake.] This business planning system is designed to get you and your management team past writer's block and • International management adds the dynamics of location (where) Firms motivations for going international • Classic: Exploit firm-specific CA (resource/markets/labor seeking) • Emerging: Building/ Expanding a firm's CA (Technology, Experience, Competitive strategy, Geographic diversification/risk reduction) Benefits of internationalization: • Efficiency: Global economics of scale