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The Fairtrade certification initiative was created to form a new method for economic trade. . As an example: fair trade coffee packers in developed countries pay a fee to their country's Fairtrade organization for the right to use the brand and logo. Fairtrade standards for small farmers' organizations include requirements for The Trademark Use Guidelines provide detailed information on the appropriate use of the trademarks owned by Fairtrade International, including the Fairtrade To find which one your business is eligible to use, it's best to start with our Multiple Ingredient Product Policy, which can be found on the standards page. 6 Jun 2016 But what do all these logos and labels mean? The organization develops and reviews Fairtrade Standards, assists producers in gaining and Fairtrade International 2016. FAIRTRADE Mark Guidelines. 34. This section covers use of the. FAIRTRADE Mark on food and drinks. A separate section. guidelines for general use of the Mark and the term Fairtrade and the . and traders have met Fairtrade Standards. . or logos, no text or graphic must touch. Fairtrade logo Whether you are a Fairtrade supporter, or a business, there are important things to know about how the FAIRTRADE Mark can be used. For guidance on how to use the FAIRTRADE Mark on packaging and to receive the The FAIRTRADE Mark is the most widely recognised ethical mark globally. These guidelines are here to provide direction to Fairtrade certified producers and traders, called Fairtarde operators, on how to use the Mark and the term Fairtrade. It is important that Fairtrade certified opertors use it correctly.