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Alice Marwick (2013) argues that social media foster status-seeking behaviour and thereby "promote the infiltration of marketing and advertising techniques into rela- tionships and social behavior" (93). Social media "is predicated on the cultural logic of celebrity, according to which the highest value is given to mediation, visibility, and Social media. Social media are interactive technologies that facilitate the creation and sharing of information, ideas, interests, and other forms of expression through virtual communities and networks. [1] [2] While challenges to the definition of social media arise [3] [4] due to the variety of stand-alone and built-in social media services Blackshaw & Nazzaro (2004) have beautifully defined social media in the beginning of the era of social media, as the new source of online information, where the information itself is - created, initiated, circulated and used by consumers for the purpose of educating each other about products, brands, services, personalities and issues. psychological theory to analyze identity creation via social media sites. Heavily mediated by impression management and the feedback from others, identities created via these online sites are heavily influenced by the other members of the social media groups in which individuals interact. Thus mimicking the actions posited within the theory social user in web 2.0 domain. The potential of social networks to be relevant to information seeking and sharing from the more specialist web 2.0 sites. Social network sites as web-based services that allow individuals to (1) construct a public or semi-public profile within a bounded system, (2) articulate a list of other users with Social Media has been touted as the way in which social networks form and can be mobilized to effect social change In particular, t. he Arab Spring 2011 has been heralded as a social media based social transformation. On the other hand, scientists and journalists concede social media a less important role in the spate of revolutions and uprisings. In this article we make a contribution to this 3. Artificial Intelligence. Out of all the new-age technologies that you will read about impacting the social media sector, the one name which will be placed on the top is Artificial Intelligence. AI is a prime component of every social media platform active in the market today. This is the number one reason why the technology is now involved said that social media is the set of web-based broadcast technologies that enable the democratization of content, giving people the ability to emerge from consumers of content to publishers. With the ability to achieve massive scalability in real time, the social media technologies allow people to connect with each other to produce or re- Although social media relies on modern technologies, it can be a medium that fosters a sense of intimacy, satisfaction, and loyalty among customers and employees. Social media enables organizations to establish and sustain the sense of a close-knit community but on a grand scale. Since entering the blogosphere in 2006, Dell integrated social media into its co