Here's a simple step-by-step process to create a basic style guide: Set guidelines for your logo. Define your color palette. Outline how fonts are used. Spell out your brand voice. Include examples of applications. As mentioned earlier, your style guide can contain just a few to a couple of hundreds of pages. Brand strategy documents usually come in the form of a PDF file. They contain all of the relevant information about building your brand, and what you believe in. In the same way a brand guidelines document acts as a visual reference for your brand, your brand strategy document takes care of the business strategy and high level thinking. Red Bull first came into the market in 1987, after Austrian toothpaste salesman Dietrich Mateschitz came to Thailand and heard about an "energy tonic", created by Chaleo Yoovidhya. The tonic Red Bull recently settled a $13M class action lawsuit brought by plaintiffs who argued that it does false advertising and does not "give wings" as it proclaims (Careathers v. Red Bull GmBh, 2016). The case was especially noteworthy because Alcohol Mixed with Energy Drinks (AMED), such as Red Bull, are consumed by 50% of American and European Red Bull's runaway success also spawned an entirely new category in the global F&B market: the energy drink. Its innovative strategies, especially in distribution focusing efforts on non A: Brand's Identity, Value, Strengths, Weaknesses, Opportunities, Threats The Brand Identity of Red Bull is an identity of energy, boldness, adrenaline and movement. Action sports, competitions and youthful vigor are the core of how Red Bull presents itself as a brand. Everything is done on a large scale. Red Brand's exclusive Online Fence Calculator uses GPS coordinates to help map your property, determine layout These are suggested guidelines using the square area to be fenced. ½ mile ½ mile ¼ mile ¼ mile 660 ft. 660 ft. 330 ft. square 330 ft. 1 A 330 ft. ¼ mile ¼ mile CRES e ½ mile 160 ACRES Red Cross Gray When necessary: Red Cross Black Use sparingly: Red Cross Red White Secondary colors Information Georgia Regular family is used for storytelling, expressing opinions and calls to action. Regular for heads, subheads and body copy. Bold or Italic for emphasis. Upper- and lowercase. Sentence case, NOT title case. Preferred: Red Cross The Operating Model. The Austrian company does not produce the energy drink, their Thai licensee does. While Mateschitz tweaked the original formula to appeal to the European palate, his company is not a drink manufacturer. Instead, Red Bull's capital and labor are expended to create and maintain the strong brand image of the Red Bull name. Art by Christian Louboutin ‍ In 2012, Christian Louboutin was commissioned by Disney to create a modern-day Cinderella-inspired pair of slippers limited to just 20 pieces, to commemorate the release of the Cinderella: Diamond Edition Blu-ray Combo Pack.. Read next: Better together - 9 examples of marketing collaboration 3. Crossing mediums with an iPhone app - Louboutinize Everything from the logo to the store environment is refreshed to appeal to modern consumers, making Urban Outfitters one of the best brand guidelines examples to follow if you're interested in staying hip and relevant. 5. Google Marketing Platform. Sometimes it's necessary to merge two products into a single brand.