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AbeBooks.com: Handbook of Marketing Scales: Multi-Item Measures for Marketing and Consumer Behavior Research (Association for Consumer Research) Handbook of Marketing Scales: Multi-Item Measures for Marketing and Consumer Behavior Research This Second Edition of the highly successful Handbook of "The Handbook of Marketing Scales, Third Edition, represents a clear and user-friendly Cognitive and sensory innovativeness (Venkatraman and Price 1990)The Handbook of Marketing Scales, Third Edition, represents a clear and user-friendly collection of multi-item, self-report measures developed and frequently Handbook of Marketing Scales (English, Hardcover, unknown) · Language: English · Binding: Hardcover · Publisher: SAGE Publications Inc · Genre: Business & Economics
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