BRAND IDENTITY & STYLE GUIDE V1.0 - APRIL 2019 2 CONTENTS 1 OUR BRAND 1.1 Brand consistency 1.2 Our manifesto 2 OUR VISUAL IDENTITY 2.1 Visual elements overview 2.2 Our logo 2.3 Brand colours 2.4 Typography 2.5 Components 2.6 Product naming 2.7 Layout 2.8 Dual branding 2.9 Products 3 PHOTOGRAPHY 3.1 Image types Boart Longyear One of the most well-known brands in the world, Apple has maintained its iconic brand style for decades and this shines through within their brand style guide. Their iconic apple logo has been a shining beacon for the brand, which has provided some of the most sought-after products in the world. 12. Medium. Bookmark File PDF Corporate Style Guide vision for an agency at the cutting edge of science and exploration. Housed in a special anti-static package, the book features a foreword by Richard Danne, an essay by Christopher Bonanos, scans of the original manual (from Danne's personal copy), Brand Identity & Style Guide V1.0 - April 2018 10 2.2 - OUR LOGO Misuse Logo Misuse Do not use the Spaces logo in any way that damages the brand, including but not limited to: removing or altering the hexagon symbol or full-stop, changing the typography or applying an off-brand colour (see page 8). Do not change logo colour Do not move the