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Unlike Manual CPC bidding, there's no need to manually update bids for specific ad groups or keywords. Google Ads automatically sets bids for your ads based Manual bidding is when an advertiser manages their keyword bids on the Google Ads platform, making decisions and taking action on their PPC account without any Both manual and automated bidding strategies can be a great way to manage Google Ads campaigns. Find out which strategy is right for your campaigns. Manual bidding gives you control to set the maximum amount that you could pay for each click on your ads. You can set bid for individual keyword within aAutomated bidding and manual CPC are totally different. You've got two major bidding strategies to choose from: automated bidding and manual CPC bidding.