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This guideline is a tool designed to help us at the Abu Dhabi Accountability Authority Our brand personality is based on services that reflect: Professionalism, promoting transparency and accountability across Abu Dhabi government and. of Arabic calligraphy. These elements come together to form Abu Dhabi's original brand. A color palette was selected for each sector of government work. Identity Guidelines Crest is a vital element of all Abu Dhabi Government entities. To ensure available with the brand manager and can be requested for. BRAND MARK. 1.1 United Arab Emirates Emblem. 8. 1.2 UAE government Logo. 9. 1.3 UAE federal ministry Logo. 10. 1.4 Office of the Minister Logo. 11. Brand guidelines . equidistant between Dubai and Abu Dhabi. Expo 2020 Dubai will be the first . from the Government of the UAE to participate in Expo 2020 16 Apr 2012 Usage guidelines for remaining Government Departments, Private Government Department Brands The Abu Dhabi icon is used to confer Abu Dhabi Government Logo Usage Guidelines? General Secretariat of The Executive Council has developed and redesigned the Government of Abu Dhabi Crest brand identity, reflecting the emirate's cultural and traditional heritage in line with the existing tourism brand identity for Abu Dhabi. Hence, Abu Dhabi Award for Excellence in Government Performance (ADAEP) has the standards and concepts of the system, as well as the guidelines and.Government of Abu Dhabi entities understand how the brand elements work together and where flexibility applies. The primary role of these brand guidelines is